Privacy policy

 

At printfresha.shop, we respect your privacy and are committed to handling your personal information responsibly, transparently, and securely.

This Privacy Policy explains how printfresha.shop collects, uses, stores, shares, and protects personal information when you visit printfresha.shop, purchase products from us, contact our customer service team, create an account, subscribe to marketing communications, or otherwise interact with our online store.

This Privacy Policy should be read together with our Terms of Service, Return and Refund Policy, Shipping Policy, and other policies available on our website.

For privacy-related enquiries, please contact us at:

Email: info@printfresha.shop

1. Personal Information We Collect

Depending on how you interact with printfresha.shop, we may collect the following categories of personal information.

Identity and Contact Information

This may include:

• Full name

• Billing address

• Shipping address

• Email address

• Telephone number, where provided

• Account information

• Other information you voluntarily provide to us

Order and Transaction Information

When you make a purchase, we may collect information relating to:

• Products purchased

• Order number

• Order date

• Order value

• Shipping method

• Delivery status

• Returns

• Refunds

• Exchanges

• Customer service communications

• Payment status

Payment Information

Payments are processed through payment service providers made available through our Shopify store.

Depending on the payment method selected, payment providers may process information such as:

• Payment card details

• Billing information

• Payment account information

• Transaction information

• Fraud-prevention information

We do not require customers to send complete payment card numbers or security codes to us by email.

Device and Technical Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address

• Device type

• Browser type and version

• Operating system

• Language settings

• Approximate geographic location derived from technical information

• Pages viewed

• Referral URLs

• Date and time of visits

• Website interactions

• Session information

• Cookie identifiers and similar technologies

Marketing and Communication Information

If you subscribe to marketing communications or otherwise interact with promotional content, we may process:

• Email address

• Marketing preferences

• Subscription status

• Communication preferences

• Engagement with promotional communications

You may withdraw your marketing consent at any time.

Customer Service Information

If you contact us, we may collect and retain:

• Your name

• Email address

• Order number

• Details of your enquiry

• Photographs or documents you voluntarily provide

• Communications between you and our customer service team

2. How We Collect Personal Information

We may collect personal information:

Directly From You

For example, when you:

• Place an order

• Create or use an account

• Complete checkout

• Contact customer service

• Request a return or refund

• Subscribe to marketing communications

• Submit information through our website

Automatically

Certain information may be collected automatically through:

• Cookies

• Pixels

• Log files

• Analytics technologies

• Similar tracking technologies

From Service Providers

We may receive information from companies that help us operate our store, including:

• Shopify

• Payment processors

• Shipping and fulfilment providers

• Fraud-prevention services

• Analytics providers

• Marketing platforms

• Customer support providers

3. How We Use Personal Information

We may use your personal information for legitimate business and commercial purposes, including the following.

Processing Orders

We use personal information to:

• Accept and process orders

• Confirm purchases

• Process payments

• Arrange shipping

• Provide tracking information

• Deliver products

• Manage returns, exchanges, and refunds

Customer Service

We may use your information to:

• Respond to enquiries

• Identify your order

• Resolve delivery issues

• Handle returns

• Process refunds

• Investigate damaged or incorrect products

• Provide technical or account support

Operating and Improving Our Website

We may process information to:

• Maintain website functionality

• Improve navigation

• Understand how visitors use our store

• Diagnose technical issues

• Develop or improve products and services

• Improve customer experience

Security and Fraud Prevention

We may use personal information to:

• Detect suspicious transactions

• Prevent fraud

• Protect customer accounts

• Protect our website and systems

• Investigate suspected misuse

• Enforce applicable policies

• Protect our legal rights

Marketing

Where permitted by law, we may use contact and preference information to:

• Send promotional communications

• Provide information about products

• Inform customers of special offers

• Measure marketing effectiveness

• Personalise marketing communications

Where consent is required, we will seek appropriate consent before sending such communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or contacting us at info@printfresha.shop.

Legal and Regulatory Obligations

We may process and retain information where reasonably necessary to:

• Maintain financial and transaction records

• Comply with tax requirements

• Respond to lawful requests

• Protect our legal rights

• Resolve disputes

• Comply with applicable laws and regulatory obligations

4. Legal Bases for Processing

Where UK data protection law applies, we process personal information using an appropriate lawful basis.

Depending on the circumstances, this may include:

Contract

We may process information when necessary to perform a contract with you or take steps at your request before entering into a contract.

For example, we need certain information to process your order, accept payment, and arrange delivery.

Legal Obligation

We may process information where necessary to comply with legal or regulatory obligations.

Legitimate Interests

We may process information where necessary for legitimate business interests, provided those interests are not overridden by your rights and interests.

Legitimate interests may include:

• Operating our business

• Improving our website

• Preventing fraud

• Protecting our systems

• Providing customer service

• Understanding business performance

Consent

Where required, we may process information based on your consent, including for certain marketing activities and non-essential tracking technologies.

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Shopify

Our online store is operated using the Shopify ecommerce platform.

Shopify provides technology that enables us to operate our online store, process orders, manage customers, facilitate checkout, and provide related ecommerce functionality.

As part of providing these services, Shopify may process personal information in accordance with its own applicable privacy practices and contractual obligations.

Your information may therefore be transmitted through and stored using Shopify's infrastructure and related service providers.

6. Payment Providers

When you make a payment, your transaction may be processed by third-party payment providers.

The exact payment methods available to you are displayed during checkout and may depend on factors such as:

• Location

• Currency

• Device

• Payment eligibility

• Payment provider availability

Payment providers may process your information independently in accordance with their own privacy policies and legal obligations.

We recommend reviewing the applicable payment provider's privacy information where appropriate.

7. Shipping and Fulfilment Providers

We may provide necessary personal information to shipping, logistics, fulfilment, and delivery providers so they can:

• Process shipments

• Deliver orders

• Provide tracking

• Confirm delivery

• Resolve delivery problems

Information shared may include:

• Customer name

• Delivery address

• Telephone number where necessary

• Email address where necessary

• Order reference

• Delivery instructions

We only provide information reasonably necessary to perform the relevant service.

8. Other Service Providers

We may use third-party companies to help operate our business.

These providers may include:

• Website hosting providers

• Ecommerce technology providers

• Payment processors

• Shipping companies

• Fulfilment providers

• Analytics providers

• Marketing service providers

• Email service providers

• Fraud-prevention providers

• Customer support platforms

• IT and security providers

• Professional advisers

These parties may process personal information only to the extent reasonably necessary for the services they provide, subject to applicable legal and contractual requirements.

9. Cookies and Similar Technologies

printfresha.shop may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance, support security, and conduct analytics or marketing where permitted.

Cookies may include:

Strictly Necessary Cookies

These cookies are necessary for important website functionality, such as:

• Shopping cart functionality

• Checkout

• Security

• Authentication

• Session management

Functional Cookies

These cookies may help remember choices and improve website functionality.

Analytics Cookies

These technologies may help us understand how visitors interact with our website and identify opportunities to improve the customer experience.

Advertising and Marketing Cookies

Where permitted and subject to applicable consent requirements, these technologies may be used to measure advertising, understand campaign performance, or provide more relevant marketing.

Where required by applicable law, non-essential cookies and similar technologies will be used subject to appropriate customer privacy choices or consent.

You may also be able to manage cookies using your browser settings.

Blocking certain cookies may affect some website functionality.

10. How We Share Personal Information

We do not disclose personal information indiscriminately.

We may share information where reasonably necessary with:

• Shopify

• Payment processors

• Shipping and delivery providers

• Fulfilment providers

• IT and hosting providers

• Marketing service providers

• Analytics providers

• Fraud-prevention services

• Customer service providers

• Professional advisers

• Regulators or public authorities where legally required

We may also disclose information where reasonably necessary to:

• Comply with applicable law

• Respond to a lawful request

• Protect our legal rights

• Prevent fraud

• Investigate unlawful conduct

• Protect customers or other individuals

• Enforce our agreements and policies

11. Business Transfers

If all or part of our business is involved in a merger, restructuring, financing, acquisition, sale, transfer, or similar transaction, personal information may be disclosed or transferred as part of that transaction where legally permitted.

Any subsequent processing remains subject to applicable data protection requirements.

12. International Transfers

Some service providers that support printfresha.shop may operate, process information, or maintain infrastructure outside the United Kingdom.

As a result, personal information may be transferred to countries outside the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, appropriate mechanisms will be used as applicable.

These may include:

• Transfer arrangements recognised under UK data protection law

• Appropriate contractual safeguards

• Transfers to jurisdictions recognised as providing an adequate level of protection

• Other legally permitted transfer mechanisms

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate legal, accounting, security, dispute-resolution, or regulatory purposes.

Retention periods may vary depending on:

• The type of information

• The nature of the transaction

• Legal requirements

• Tax and accounting obligations

• Fraud-prevention requirements

• Potential disputes

• Customer service requirements

When information is no longer reasonably required, we may delete, anonymise, or securely dispose of it, subject to applicable legal obligations.

14. Data Security

We take reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access

• Unlawful processing

• Loss

• Misuse

• Alteration

• Disclosure

• Destruction

However, no website, internet transmission, electronic storage method, or security system can guarantee absolute security.

Customers should also take reasonable measures to protect their own accounts, devices, and passwords.

15. Your UK Data Protection Rights

Subject to applicable law and relevant exemptions, individuals may have rights regarding their personal information.

These may include:

Right of Access

You may request information about whether we process your personal information and request access to eligible personal information.

Right to Rectification

You may request correction of inaccurate or incomplete personal information.

Right to Erasure

In certain circumstances, you may request deletion of your personal information.

Right to Restrict Processing

In certain circumstances, you may request restriction of how your information is processed.

Right to Data Portability

Where applicable, you may request eligible personal information in a structured, commonly used, machine-readable format.

Right to Object

In certain circumstances, you may object to processing based on legitimate interests or to the use of personal information for direct marketing.

Right to Withdraw Consent

Where we rely on consent, you may withdraw that consent at any time.

Rights Relating to Automated Decision-Making

Where applicable under data protection law, you may have rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.

Not every right applies in every situation, and certain legal exemptions may apply.

16. Exercising Your Privacy Rights

To exercise an applicable privacy right, please contact:

Email: info@printfresha.shop

Please clearly explain your request.

We may need to verify your identity before fulfilling certain requests in order to protect personal information from unauthorised access or disclosure.

We will respond to valid requests in accordance with applicable data protection law.

We will not discriminate against you for exercising legitimate privacy rights.

17. Marketing Preferences

You can opt out of promotional emails at any time by:

• Clicking the unsubscribe link in an applicable marketing email; or

• Contacting info@printfresha.shop

Please note that even if you opt out of marketing communications, we may still send transactional or service-related communications regarding:

• Orders

• Payments

• Delivery

• Returns

• Refunds

• Security

• Account matters

• Customer service enquiries

These communications are separate from promotional marketing.

18. Children's Privacy

Our website is intended for general online shopping and is not designed specifically for children.

We do not knowingly seek to collect personal information from children in circumstances prohibited by applicable law.

If you believe a child has provided personal information improperly, please contact us at info@printfresha.shop so that we can review the matter and take appropriate action.

19. Third-Party Websites

Our website may contain links to websites, services, or platforms operated by third parties.

We are not responsible for the privacy practices, security, or content of independent third-party services.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

20. Social Media and External Platforms

If you interact with printfresha.shop through social media or another third-party platform, that platform may independently collect and process information according to its own privacy practices.

Information you choose to make publicly available through third-party services may be visible to other users.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business

• Changes to our website

• Changes to technology

• Changes to service providers

• Changes to legal or regulatory requirements

• Changes to our privacy practices

The latest version will be published on printfresha.shop.

When appropriate, the date at the top of this Privacy Policy will be updated.

We encourage customers to review this Privacy Policy periodically.

22. Complaints

If you have concerns about how we collect or use your personal information, please contact us first so that we can investigate and attempt to resolve your concern.

Email: info@printfresha.shop

You may also have the right to submit a complaint to the relevant UK data protection supervisory authority.

Making a complaint does not affect any other rights or remedies available to you under applicable law.

23. Contact Us

If you have questions regarding this Privacy Policy, your personal information, cookies, marketing preferences, or your privacy rights, please contact:

printfresha.shop

Website: printfresha.shop
Email: info@printfresha.shop

We will make reasonable efforts to review and respond to legitimate privacy enquiries in accordance with applicable requirements.